I don’t want to exist in a career. I want to thrive on a team that takes risks for greater rewards. I’m not comfortable with the success of yesterday defining the progress of tomorrow.


"A creative man is motivated by the desire to achieve, not by the desire to beat others." - Ayn Rand

who I am

I now live in Kansas, but the Dairy State will always be home (Go Packers!). I worked in public relations for the US Army for eight years before moving into the civilian communications sector. Throughout my military career, I trained extensively in crisis communication, social media crisis response, public information, and media engagement.

I joined my current team at Nusura--as a Communications Analyst--in 2017. I'm admittedly addicted to emerging tech, and that makes its way into much of my research and writing. I'd love to connect personally @_horneck  or professionally @nusura

work history

"There are no secrets to success. It is the result of preparation, hard work, and learning from failure." - Colin Powel

Communications Analyst

August 2017 - Present

  • Assist in the development of crisis response planning initiatives
  • Contribute to marketing and communications strategy through social media management and content development
  • Support training exercises targeted at developing effective emergency management strategies of clients
  • Conduct media monitoring operations to inform leadership of rising trends and themes in the digital communication landscape--specifically in response to real-world events.

Digital Marketing Specialist

Maranatha Baptist University
August 2015 - August 2017

  • Developed and executed marketing campaigns to drive conversions that lead to student enrollment using social media marketing, content creation, and conversion funnels.
  • Led data-driven, conversion-based campaigns to guide all digital marketing efforts.
  • Analyzed the performance of digital campaigns with analytics tools and created reports for university administration.
  • Projected marketing trends and adapt marketing strategy to accommodate the fluid nature of the digital space, exploring new marketing mediums and improving traditional efforts.


Maranatha Baptist University
February 2017 - April 2017

  • Taught an Online Marketing course that provided an overview of modern marketing tools, technologies, and strategies. Much emphasis was given to content marketing and its impact on connecting with potential customers throughout all steps of the purchase decision process.

Public Affairs Team Chief

Michigan National Guard
October 2011 - October 2015

  • Led team of soldiers to create original news stories, press releases, photography products, and other media for international release. My leadership role was primarily managing these tasks to achieve timely execution
  • Trained extensively on mass-casualty event response and crisis communication
  • Developed social media strategy for national military crisis response
  • Liaised with civilian media on behalf of the US Army to contribute information about Soldier training events and other military initiatives
  • Developed command strategy and briefed senior level leadership on effective media relations and public affairs strategy
  • Mentored subject matter experts on talking points and general media etiquette in preparation for press conferences and broad interactions with civilian media organizations

Web Manager

Michigan National Guard
October 2011 - July 2015

  • Built custom WordPress site to fit the needs of an internationally recognized military organization.
  • Managed all social media accounts for various departments within the organization across several platforms from account creation, editorial calendars, and engagement strategy.
  • Composed and edited news and feature articles, press releases and SEO-optimized web copy for international distribution. Distilled excessive information into human-readable medium.
  • Utilized the latest Adobe software to create compelling graphics for the web and social media campaigns.
  • Liaised with civilian media to coordinate official press events with senior leadership of the Michigan National Guard
  • Contributed to public affairs strategy planning at the highest levels of the organization

Public Affairs Specialist

US Army Reserve
July 2007 - September 2011

  • Coordinated with civilian media outlets for coverage of US military training events
  • Created original print news content, press releases, photography, newsletters, and video products for public release.
  • (Deployed in 2009-2010) Copy-edited translated Iraqi news articles for release to Pentagon officials.
  • (Deployed in 2009-2010) Performed supervisory public affairs and administrative duties as noncommissioned officer in charge of section responsible for escort of international civilian media across the Iraq battle space.


"Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young." - Henry Ford

Master of Science

Marketing: Digital Media & Advertising

Liberty University

Projected: Spring 2018

Bachelor of Science

Interdisciplinary Studies

Liberty University

May 2014 (Cum Laude)


"The art of communication is the language of leadership." - James Humes